You should never have to wonder what's happening with your project.
Have you paid for marketing before and gotten vague updates? That is a fair worry. Here is the whole plan, from your first message to long after your site goes live.
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You reach out, and I check the fit
Fill out a form, or book a call. Before we go further, I check the same thing you are: is this a good fit? If it is not, I will say so and point you somewhere better.
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A real conversation about your business
We talk about what you do and who you serve. No pitch deck. Just plain questions.
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What your business needs, and what it doesn't
I look at your site, your listings, and your competitors. Then I write up what is missing, in plain words. You get this before we ever talk price.
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A plan you can read
What is included, what is not, what I need from you, and what it costs. Written in plain words. No fine print. You will also know exactly how payment works before you agree to anything. Half to start, half at launch. No surprises in between.
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Drafts, feedback, changes
I write and design around your business and your customers. You review the important choices and approve the work. You do not have to manage the process.
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Live, tested, and explained
Before we launch, you will know how the site works. Post-launch support is explained clearly before the project begins.
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The relationship doesn't end when we launch
We check in to see what is working. You have an open door for questions and a clear next step when you are ready for one.
What you're paying for.
This is not a template with your name on it. It takes real thinking, writing, and work to build a site people trust. Every plan starts the same way. A website that really works. Keep reading, I'll show you exactly what each piece is worth, and what you actually pay.
The Launchpad
60% off, first 5 clients only
A full new website built around how your customers decide to buy. This is the first step every business needs.
- Research into your business, your customers, and your competitors
- Copywriting for every page, in your voice
- A custom homepage design, not a template
- Custom design for every inner page (About, Services, Contact, and more)
- Mobile-friendly layout that works on any device
- Fast-loading pages with optimized images
- Google Analytics set up and connected
- Local search basics, including Google Business Profile guidance
- A clear call-to-action built into every page
- A contact form, built and tested
- A custom favicon (the little icon in your browser tab)
- A 404 error page designed to match your site
- A secure, encrypted connection (SSL) included
- Tested across Chrome, Safari, Firefox, and Edge
- One full round of revisions included
- A walkthrough call before we launch
- Small hosting fee, bundled to save you money
Hiring a writer, a designer, and an SEO expert separately usually costs $3,500–$5,000+. This is a fraction of that.
Save $2,900+ vs. hiring separatelyThe Accelerator
60% off, first 5 clients only
Everything in The Launchpad, plus templates to run your own marketing after launch. Made for owners who want to stay hands-on.
- Everything in The Launchpad
- Facebook and Instagram ad templates, ready to reuse
- Google ad templates, ready to reuse
- Email templates for promotions and follow-ups
- Social media post templates for every platform
- Scripts to ask for reviews, already worded for you
- A ready-to-use content calendar
- A local SEO checklist, step by step
- One live training call to walk through everything
- Lifetime access to edit and reuse every template
- Small hosting fee, bundled to save you money
Hiring someone to build these templates and walk you through them usually costs $4,500–$6,500+.
Save $3,500+ vs. hiring separatelyThe Autopilot
60% off, first 5 clients only
Everything in The Launchpad. But I do it for you, not you. For owners who want to hand it off and get back to work.
- Everything in The Launchpad
- I write your content every month, not just once
- I post it for you, on a set schedule
- I manage and respond to your reviews
- Ongoing local SEO work, every single month
- A monthly report in plain language, no jargon
- A dedicated point of contact, always me, never a rotating team
- Priority response time on every request
- Optional ongoing help from $497/mo, cancel anytime
- Small hosting fee, bundled to save you money
A small agency plan for content, reviews, and local SEO alone usually runs $1,200–$2,000+ a month.
Own It, Don't Rent ItThese numbers are real, average market prices. Not padded. Check around for yourself.
What actually decides your price.
Four things move your price up or down. They all come down to scope, not effort. The actual craftsmanship never changes. Whatever tier you land on, the quality of the work stays the same.
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How much you want to do yourself
The Launchpad gets you a finished site. The Accelerator adds the tools to run your own marketing after. The Autopilot means I keep running it every month. More done for you costs more.
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How big the site needs to be
A focused site built to get you found and called costs less than a large site with a page for every service you offer. More pages means more writing, more design, and more for Google to index.
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Real code, not a template
Every site I build is custom code, written for your business, not a theme with your logo dropped in. That's also why it loads faster and ranks better than the cheap builder sites. If you want, I can host it for you too, so you never have to think about it.
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How much ongoing help you want
Some owners want a finished site and nothing else. Others want someone checking in every month. Both are fine. The price reflects which one you actually need.
The Inner Circle
Most businesses do not need this plan. If you are not sure, you probably don't need it, and I will tell you that on the call. But some owners want one person to run the back of the business too, not just the website. Here is what that looks like.
The InvestmentCancel the ongoing part anytime. Almost nobody does, because by then it holds everything else together.
Hire a bookkeeper, a part-time assistant, and an agency, and none of them talk to each other:
No instant checkout on this tier. Every application gets a real, personal look before anything is confirmed.
- Your bookkeeper
- Your marketing agency retainer
- A part-time virtual assistant
- Your web guy
- The three subscriptions you forgot you're still paying for
Most owners pay five people to do five jobs. None of them very well. I am one person who does all five, and does them right.
- Everything in The Autopilot. The website, content, reviews, SEO, and reports.
- A written playbook of everything I set up for you. Passwords, vendors, and how each system works, all in one place. If you ever want to hand it off to someone else, nothing is a mystery.
- A real business email and phone line, set up right. No more running your business off a personal Gmail and cell number.
- Bookkeeping, set up and kept current. No more shoebox of receipts every March.
- A client system, built and run for you. New clients, follow-ups, and reviews happen without you.
- Invoicing and payments, cleaned up. One system. Not four half-used apps.
- A full check of your systems in the first 30 days. Every tool and task gets mapped, so nothing falls through the cracks.
- One shared dashboard. The numbers that matter, in one place. No digging through five logins.
- A yearly website refresh, included. New photos, new proof, current prices. No extra bill.
- I manage your vendors and subscriptions. I track renewals and cancel what you're not using.
- Priority turnaround. Your requests jump to the front of the line.
- A direct line to me. Not a ticket line. Not a support inbox. Text or call.
- A meeting on your whole business each quarter. Not just the marketing.
- Small hosting fee, bundled to save you money. One less bill to manage on your own.
"Couldn't I just get a $300 website instead?"
Here is the honest answer: if a $300 site could fix this, you probably would not still be reading this page. You have likely already tried the cheap site, or the free template, or the "quick" builder that promised fast and easy. It came out looking like a thousand other sites. It said nothing about you. It did not even sound like you. A cheap website is not wrong for every business. It is wrong for a business that needs to be trusted, not just found. This service is for that second kind of business. That is the real difference, and it is worth asking about before you spend anything.
"Do you only work with service-based businesses?"
No. Most of my work is with trade workers, consultants, and other professionals. But the same ideas work anywhere people need to trust a new name before they show up or reach out. Yes, that includes churches. Nonprofits and community groups too.
"Are you going to lock me into a monthly retainer?"
No. The Launchpad and The Accelerator plans are one-time only, full stop. Hosting and other tools have small costs of their own, and I explain those before we start. Ongoing help in The Autopilot is month to month. It stays because it keeps helping. Not because your account is being held hostage.
"Why don't I just build this myself?"
Honestly, you probably could. You're capable, and there's no shortage of tools out there that make it look easy. But easy to make and actually working for your business are two different things. Something thrown together in an afternoon can't know what your specific customers need to hear before they trust you. It gives you something that looks like everyone else, which is probably close to what got you here in the first place. The real question isn't whether you can build something. You clearly can. You run a business. The real question is this. Are you going to keep putting it off? Or are you going to do it now?
Need it faster? Add a rush fee to any tier for one-day turnaround. Ask about it.
Know someone who needs this? Refer them and level up.
If you're already a client and you send someone my way who signs on, I move you up a tier. Free. No extra invoice. That's true for The Launchpad, The Accelerator, and The Autopilot tiers. The $10,000 Inner Circle tier works a little differently, see below. This is my way of saying thanks for trusting me with your business, and now maybe your friend's too.
- On the Launchpad? Refer someone, and I add The Accelerator to your site for free.
- On The Accelerator? Refer someone, and I move you toward The Autopilot.
- On The Autopilot? Refer someone, and you get a free month of support.
- Already on The Inner Circle? You get first pick of anything new I roll out.
One upgrade per referral. Ask me for the details when you're ready to send someone my way.
Your business shouldn't be trapped inside a system you don't control.
I explain who owns what before we start. Not after, when it is harder to walk away.
Transfer happens at launch, when the final payment is made. Not weeks later, not "when I get to it."
Let's find out what your business needs.
One talk. No pressure. I won't assume a full website is even the right answer. If it's not, I'll tell you that too.
Start the ConversationNo. If you've met me, you know I don't push people. I hate being pressured myself, so I won't do that to you. I am also just not very good at the hard sell. I have tried. It is awkward for everyone. Book a call or fill out the form, whichever feels easier. Let's just talk.
I will follow up to set up a short call. Then we talk about your business.
Yes. You will leave with a clearer, honest picture of where you stand online. Worst case, you got a free opinion from someone who thinks about this too much.